Raspberry White Chocolate Mochidoki

Raspberry White Chocolate Mochidoki

Mochidoki is a new, artisanal mochi ice cream brand made with premium ingredients and all natural flavors in New York City.

My impact: 

  • Designed and executed social media strategy for a luxury mochi ice cream brand launching out of NYC
  • Built engaged community of over 12K Facebook likes in six months
  • Achieved media buzz and engagement on social media with top-tier influencers online
  • Put Mochidoki in the hands of top-tier food, wine, and fashion influencers like Eva Chen (Lucky Magazine) and Dana Corwin (Food & Wine) 
  • Coordinated PR efforts and media strategy around brand launch
  • Positioned Mochidoki as a fun, hip, trendy and luxurious dessert brand in the social media sphere
  • Grew email subscribers via social media promotion
  • Dramatic increase web traffic via social media
  • Launch social media contest, resulting in 1k new email subscribers: Mochidoki Sweet Summer Giveaway 
  • YouTube video star ElloSteph features Mochidoki 
FB Growth Mochidoki